Understanding your ROI
Q. Help me understand the return on my investment when I hire Central Coast for my tech resource.
A. There a couple ways to think about this from both a big-picture and detailed point of view.
First, our hourly rate is likely to less than your billable rate for your clients. For example, if you are a graphic designer charging $125+ an hour for your services, by purchasing a Maintenance Plan or Service Plan hours, you will be paying us less than what it costs you do your own tech support. Additionally, before you think about hiring a person on staff to do tech support, consider the total cost to carry that headcount. Using Central Coast would be a third to half of that cost for a 10-15 person agency, for example. Our Service Plans are affordable and help you meet the needs of your budget.
Second, we are experts and this is what we do. Out team of technicians has a collective experience that far outweighs even the most avid “office tech.” We can likely fix things faster, maintain things at a higher level, and ensure your business won’t have to deal with as many emergencies that disrupt business. That said we work alongside you, as there are a number of things that can be done on your end to maintain the basics while we stay accountable for the more intricate areas.
Finally, if you are in business to make money (and we hope that you are), then your tools are your life line to your customers. They help you communicate. They help you create deliverables. They help you collaborate. There’s no excuse for NOT having them function the way you need them to so that you can do great work. When you do great work, we are happy.
Don’t Block Out the Sunshine!
Q. We’re thinking of moving our company to live in the Cloud. What do you think?
A. We have a separate post dedicated to this issue. Click here. In a nutshell, Central Coast is NOT a fan of Cloud Computing! There are other options that cost less money in the long run, are far more secure, have easy access through VPN from offsite…but most importantly, keep your data and your clients’ data under your control. Cloud providers do a bang-up job of marketing the perceived pros, but rarely mention the cons. So do your research before you leap to the cloud, because if you change your mind, getting your data back out can be a painstaking process and be highly disruptive to your business.
Cost Efficient and Convenient
Q. What’s the difference between buying my equipment from the Apple Store, and buying from Central Coast?
A. We offer hardware as a service to our customers, and give the best pricing possible.
Before you purchase anything, we look at what you need from a functionality standpoint, along with the other equipment you already own and the other components that need to connect with your new equipment. We ask about things that the Apple Store or an online retailer wouldn’t know – such as how the equipment will be used, the software it will run, the other components it needs to connect with, to how fast your Internet connection will run, even personal preferences. Purchasing technology hardware is rarely a standalone decision.
Once your equipment arrives, we deliver it to your location, set it up for you, and make sure it’s functioning the way you need it to. And if something goes wrong, we’ll help make sure it gets fixed so you aren’t left hanging out there alone to figure it out.
AppleCare is a wonderful investment and something we always recommend. It costs a small fraction of what you already investing in the hardware. Machines do have problems from time to time in their first few years. AppleCare is three-year smart insurance plan. We can take care of getting this for you too.
Q. When I purchase a new Mac, does your service include moving my photos and music?
A. Yes! We’ll move them all over, along with your other data, settings, bookmarks, etc. It will be 100 percent seamless for you.
Q. Do you know of a good alternative to Quicken for Mac?
A. Yes – try Moneydance. It imports Quicken file and is only $49. We hear great things from our clients about this software.
Q. How much internal storage should I have on my Mac?
A. Upgrading the internal storage device of your existing Mac to a 512GB or 1TB Flash Drive is a huge performance benefit that will greatly enhance the long-term viability of the machine. You should balance the cost against having a faster computer, which also extends of the value of its usefulness later on too.
Worth the Space?
Q. We don’t want equipment “clogging up” our office space. Is Apple Time Capsule an option?
A. Yes, however, be aware that an internal drive is not serviceable in the Time Capsule, so a drive issue (and these do occur) means the unit is not longer working – period. Even if it happens under warranty, your data will be lost with a new unit replacement. Time Capsules are great for backing up your office machines, but they are not a server, and shouldn’t be used as one.
My Font Library Needs a Tune Up
Q. What happens when we hire Central Coast to do a “font review” on our Mac?
A. New OS and Creative Suite versions are less tolerant of older TrueType and Postscript fonts. When we clean up your library, we’ll convert your “must have” older fonts to the modern OpenType versions, and help you learn font management.
Q. What’s the difference between Crash Plan and Time Machine? Do we need both?
A. Time Machine is a local backup of your entire computer, and a fast way to recover your data in an emergency. Crash Plan is set up to automatically update everything with no inconvenience to the user, but takes some time download back to a new machine, and cannot be used to directly recover from a startup drive failure like Time Machine can. Depending on how and who is using the machine – we’ll talk with you about a backup plan that will work best for you. The most important thing is that you know you need one.