CCS FAQ – Our Most Popular Questions

q_aHere’s a quick rundown of the questions we hear most often from our customers.

 

Understanding your ROI

Q. Help me understand the return on my investment when I hire Central Coast for my tech resource.

 

A. There a couple ways to think about this from both a big-picture and detailed point of view.

 

First, our hourly rate is likely to less than your billable rate for your clients. For example, if you are a graphic designer charging $125+ an hour for your services, by purchasing a Maintenance Plan or Service Plan hours, you will be paying us less than what it costs you do your own tech support. Additionally, before you think about hiring a person on staff to do tech support, consider the total cost to carry that headcount. Using Central Coast would be a third to half of that cost for a 10-15 person agency, for example. Our Service Plans are affordable and help you meet the needs of your budget.

 

Second, we are experts and this is what we do. Out team of technicians has a collective experience that far outweighs even the most avid “office tech.” We can likely fix things faster, maintain things at a higher level, and ensure your business won’t have to deal with as many emergencies that disrupt business. That said we work alongside you, as there are a number of things that can be done on your end to maintain the basics while we stay accountable for the more intricate areas.

 

Finally, if you are in business to make money (and we hope that you are), then your tools are your life line to your customers. They help you communicate. They help you create deliverables. They help you collaborate. There’s no excuse for NOT having them function the way you need them to so that you can do great work. When you do great work, we are happy.

 

Don’t Block Out the Sunshine!

Q. We’re thinking of moving our company to live in the Cloud. What do you think?

 

A. We have a separate post dedicated to this issue. Click here. In a nutshell, Central Coast is NOT a fan of Cloud Computing! There are other options that cost less money in the long run, are far more secure, have easy access through VPN from offsite…but most importantly, keep your data and your clients’ data under your control. Cloud providers do a bang-up job of marketing the perceived pros, but rarely mention the cons. So do your research before you leap to the cloud, because if you change your mind, getting your data back out can be a painstaking process and be highly disruptive to your business.

 

Cost Efficient and Convenient

Q. What’s the difference between buying my equipment from the Apple Store, and buying from Central Coast?

 

A. We offer hardware as a service to our customers, and give the best pricing possible.

 

Before you purchase anything, we look at what you need from a functionality standpoint, along with the other equipment you already own and the other components that need to connect with your new equipment. We ask about things that the Apple Store or an online retailer wouldn’t know – such as how the equipment will be used, the software it will run, the other components it needs to connect with, to how fast your Internet connection will run, even personal preferences. Purchasing technology hardware is rarely a standalone decision.

 

Once your equipment arrives, we deliver it to your location, set it up for you, and make sure it’s functioning the way you need it to. And if something goes wrong, we’ll help make sure it gets fixed so you aren’t left hanging out there alone to figure it out.

 

AppleCare is a wonderful investment and something we always recommend. It costs a small fraction of what you already investing in the hardware. Machines do have problems from time to time in their first few years. AppleCare is three-year smart insurance plan. We can take care of getting this for you too.

 

What’s Included?

Q. When I purchase a new Mac, does your service include moving my photos and music?

 

A. Yes! We’ll move them all over, along with your other data, settings, bookmarks, etc. It will be 100 percent seamless for you.

 

Accounting Software

Q. Do you know of a good alternative to Quicken for Mac?

 

A. Yes – try Moneydance. It imports Quicken file and is only $49. We hear great things from our clients about this software.

 

Internal Storage

Q. How much internal storage should I have on my Mac?

 

A. Upgrading the internal storage device of your existing Mac to a 512GB or 1TB Flash Drive is a huge performance benefit that will greatly enhance the long-term viability of the machine. You should balance the cost against having a faster computer, which also extends of the value of its usefulness later on too.

 

Worth the Space?

Q. We don’t want equipment “clogging up” our office space. Is Apple Time Capsule an option?

 

A. Yes, however, be aware that an internal drive is not serviceable in the Time Capsule, so a drive issue (and these do occur) means the unit is not longer working – period. Even if it happens under warranty, your data will be lost with a new unit replacement. Time Capsules are great for backing up your office machines, but they are not a server, and shouldn’t be used as one.

 

My Font Library Needs a Tune Up

Q. What happens when we hire Central Coast to do a “font review” on our Mac?

 

A. New OS and Creative Suite versions are less tolerant of older TrueType and Postscript fonts. When we clean up your library, we’ll convert your “must have” older fonts to the modern OpenType versions, and help you learn font management.

 

Backup Systems

Q. What’s the difference between Crash Plan and Time Machine? Do we need both?

 

A. Time Machine is a local backup of your entire computer, and a fast way to recover your data in an emergency. Crash Plan is set up to automatically update everything with no inconvenience to the user, but takes some time download back to a new machine, and cannot be used to directly recover from a startup drive failure like Time Machine can. Depending on how and who is using the machine – we’ll talk with you about a backup plan that will work best for you. The most important thing is that you know you need one.

 

 

CCS (Central Coast Solutions) can function as your CIO (Chief Information Officer)

Solutions for the Big Picture

Where does technology accountability lie at the highest level in your organization? Whether you are the CEO of a Fortune 500 company, the head of an IT Department, managing a small creative firm, or the sole proprietor of a home-based business, you cannot downplay the role technology plays in the strategy for your business model.

 

 

IT is an Entrepreneurial Role.

Gartner’s Executive CIO Survey in 2014*, which polled 2,399 CIOs from 77 countries and over $300 billion in IT spending, overwhelming showed that CIOs are expected to think big picture about their organization. This means IT is not just a cost center. It’s an entrepreneurial role that is expected to run a business, grow revenues and boost productivity.

 

CIOs are Rebranding Themselves as CDOs (Chief Digital Officers).

Technology is the root of your digital strategy. When IT budgets have increased by 8.2 percent in 2014, 41 percent of organizations spent their IT budgets outside their organization, and 41 percent of CIOs indicated they cannot respond to their digital opportunities in a timely fashion and it effects the success of their company – having an entrepreneurial, big-picture thinker that FULLY understands the technology that is at the root of their digital strategy is essential. Do you have this role covered and high functioning in your organization?

 

 

We’ll Say It Again: We’re Here To Help Your Business Be Successful.

Sure, we help you purchase the right products, service your machines and networks, and provide “need to know” training for users. But in addition, we’ll consult with you on the big picture of your organization to ensure the role technology plays is optimized – and is giving you a competitive advantage both today and tomorrow.

 

Best of all, this doesn’t need to take a lot of time. Integrating a few hours a month for big-picture thinking into your Service Plan is a lot less expensive than hiring a CIO or a CDO to your staff.

 

Contact us today to learn more: Ed@centralcoastweb.com

 

 

 

*Source: http://www.channelworld.in/slideshow/gartner-executive-summary-survey-2014

By | June 17th, 2014|Design, FAQ, Photography, Workflow, Workflow Design|0 Comments

The ROI for Great Tech Support

importantOur Hourly Rate is Likely Less Than What You Bill Your Clients

This post is pretty simple. The statement above pretty much sums it up.

 

If you are billing your clients $125+/hr then you are wasting money by not hiring Central Coast to handle your technology issues. Click here for our rates and services.

 

 

First, technology is what we know, all we do, and we’re experts.

Whether you’re a Fortune 500 company, a small business owner or a home-based business, your time and your employees’ time – is money. We integrate with companies on all levels, filling roles where there are holes. Sometimes we’re your Chief Information Officer. Other times, your entire IT department. We integrate seamlessly with your IT staff, or you can leverage our training to ensure user productivity stays high while the IT guys handle the “break/fix” issues.

 

However you slice and dice it, more often than not, it’s less expensive to hire our technicians than to spend your billable time doing it yourself.

 

Second, that’s not to say there aren’t regular updates and other things you should do on your end to keep your systems running smoothly.

We’ll work side-by-side with you to understand where we plug in, and where you can simply take care of things on your end. Some of that is based on what you know, what you want to do…but mostly what you have time to do.

 

Do the math.

If you’ve got nothing but time, your business strategy likely needs a wakeup call anyway. We’ll get your systems in top shape so you can find that next client, do some great work, and watch your profits soar.

Dealing with “Sippy-straw” Internet Speeds

facetoface5-309x206Time is Money – Buy the Fastest Internet You Can Afford

One of the most-asked questions we get at Central Coast is, “Why is my Internet slower at work than at home?” The answer in a nutshell boils down to a couple key things.

 

First, there are a lot of consumers out there using the Internet. Infrastructure has been built to cater to the magnitude of home users around the world. There are more individual consumers than businesses, and other than the CIO, high level executives don’t often fully understand the wealth of productivity lost each day through slow connections. So the home user is the squeaky wheel. When they can’t stream their Netflix movie, or search quickly for the optimal recipe for Orange Chicken, or need click through at lightning speed to purchase the latest series of Transformer toy, they complain loudly. Meanwhile, corporate office buildings and skyscrapers are still working to catch up with how their tenants’ workflow has shifted – everything is online – and engineers are still scrambling to build networks to support the flow of data and information both in and out of offices.

 

Second, company managers don’t often understand and manage the things that are hogging their bandwidth. Here’s an example. Executive Assistant Marge is unintentionally using a bunch of bandwidth that Graphic Designer Ellen needs, because Marge is streaming her favorite online music station to her desktop. Marge also has the Internet open to multiple pages with ads continually popping up, even though she’s off at a meeting for the next hour and a half and her computer is not set to sleep while she’s away from her desk (which is another security issue entirely, mind you.) Meanwhile, Designer Ellen is watching the spinning ball swirl while trying to download some stock photos for her project. She’s not only frustrated because she’s on a deadline, but feels her tools are effecting her performance – everything is so slow and unproductive. It doesn’t pay to complain or ask for help because nobody listens and everyone’s in the same boat anyway. Meanwhile, she has ample time to ponder that while she waits for her slow downloads to finish.

 

 

Control What You Can – Here Are Some Great Solutions

  1. Central Coast will test and troubleshoot your hardware. We’ll check to make sure you are using the fastest DNS for your connection. Also, we’ll fix or replace your router or modem. It may not even be your Internet connection that is slowing you down! (To test your speed against what you are paying for, Speedtest.net is a great resource.) If your office is older with a lot of steel walls, we will check the placement of your wi-fi to reposition or boost it for optimal speed. Finally, we will hardwire key components – so you aren’t using valuable bandwidth for your computer to talk to an internal server or printer, for example.
  2. We’ll do a mini-audit to see how your office is using your bandwidth. Asking Marge (above) to stop streaming music and to close her browser when she’s not at her desk, can help. Also, other workflow adjustments can be helpful. If you work in an office with limited bandwidth that you cannot increase or control, your employees should have a basic understanding of the tasks that use heavy versus light bandwidth, and optimize that to be efficient for everyone on the team whenever possible.
  3. Central Coast is on a first-name basis with many local Internet providers. They respond quickly when we call them to find out if you are getting the fastest connection for the money – because they know we can influence our clients with future purchases for their services. We may recommend you change providers if you can get faster, cheaper service elsewhere.

 

cloudLessen Your Pain By Staying Out of the Cloud

Finally, if you lose your Internet connection, even for a few hours, it’s downright painful and you quickly find out how long it takes in real time for minutes and hours to go by when there’s nothing else happening around you. There’s no email, no customer service service, no purchasing, no shipping, no billing, and possibly no company website (if you host onsite). Further complicating things, if you’ve made the unwise and unfortunate decision to put your entire business into the hands of a Cloud provider, you have a dead piece of metal to stare at (also known as your hardware), because in addition to the list above, you have no software or applications. Check out this article for more information about Cloud security.

 

Central Coast Solutions is Ready to Help Your Organization Optimize Productivity.

Whether you are running a business from home and need the reliability, support and static IP address of a Business Internet plan – or are dealing in with complicated network structures of large office buildings – we can help get to the bottom of why your Internet is not working as fast as you need it to.

 

Time is money. Our hourly rate is often less than what you bill your clients.

 

Getting You Back to Doing Great Work for Your Clients at Top Speed is Our Goal.

Contact us at service@centralcoastweb.com to get started.

 

 

 

Cloud Computing – How Safe Is Your Info?

cloudBe smart and know the facts before you leap.

If you are reading this blog, then this topic peaked your interest. Central Coast Solutions gets more questions about security of data than almost any other topic. Here’s what you need to know about the risks, and why your data is only 100 percent safe when kept in a known, stable environment that you control.

 

 

 

Cloud computing: a third-party provider is directly managing your data.

Essentially, as a business owner, CIO or IT manager, you have now transferred this responsibility to somebody else.  Make sure that you understand this:  No cloud-based provider is ever going to be as passionate about your data as you. Furthermore, “securing your data” is often a popular marketing theme more than a practice of what happens in real life. It’s offsite where you cannot see behind their curtain – do you even know the names of the people that have full access to your confidential files and proprietary business information? Additionally, if you have your customers’ proprietary information to manage (and have signed NDAs ensuring this is buttoned down), putting all of this in the cloud puts you at an undetermined level of risk that you cannot measure but is not zero percent.

 

Compatibility issues: What you see is what you get.

If you move to a cloud-based provider, you get whatever tools they offer. If they don’t have what you need to creative deliverables for your customers – you are likely out of luck.

 

Cyberattacks – the bad guys generally go after a concentration of large data

So if you have your data stored in the cloud with a bunch of other random customers, this is attractive. The cloud become a singular point of failure, as it impacts a wide group of people, and it’s more effective to steal in bulk. Most cloud providers have decent security measures, but passwords and secret questions/answers make it easy to phish around restrictions to try to unlock them. Furthermore, the most serious breaches (historically) have been due to insider threats and privileged administrative access by employees. Understand that any cloud environment can be destroyed in a matter of minutes if in the wrong hands – after the data is stolen.

 

As data breaches happen – lawsuits are on the rise.

There’s a tradeoff between keeping your data secure and ease of sharing information. Logically, this just makes sense – the more open your network is, the easier it is for everyone to get into it – wanted or unwanted. There is no “cloud standardization” so the question of risk has a lot of components to consider. As a consumer, you need to understand the word “safe” will be used, but has no real definition that can be backed by clear-cut rules or guidelines.

 

importantNo internet access? You’re out of luck.

Enough said. When this happens, you are officially down. You have a hunk of metal and wires (your computer) with no tools, no email, no functionality.

 

Long-term investment is expensive.

Short-term, the cloud can look attractive when companies can forgo purchasing their own equipment and software. But run the numbers. Studies show that after two years, onsite investments become the winner from an accounting perspective as capital assets depreciate. Plus – your cloud provider is not one stop. They are not going to provide what you need when your hardware breaks, your wireless doesn’t work, your employees don’t know how to use their tools, or if their network is too slow to meet your needs.

 

Yes, the Cloud can be realllllllly slow.

Sending data across the internet is always slower than using is from a local source (your server). It’s even slower when you need to get your data back from them. Cloud providers have finite amounts of bandwidth. When customer use is high, you slow down too. We often hear people complaining it’s easier to work during off hours because their cloud is slow. Is this really part of your business model for getting productivity from your employees?

 

Bottom line: A known, stable environment is best

Central Coast Solutions offers comprehensive service, products and training – in a way that all the factors above are managed in a known, stable environment – by you or those you personally hire to manage your information technology. Our service plans and maintenance packages make it easy to budget and plan – and service hours NEVER expire or have pressure to use them.

 

Over the last 20 years, we’ve created the best methods and service options for working with our clients — based on their feedback and what works to keep productivity high and down time low. Call us at 763-422-3922 if you’d like to have a conversation about having your technology help you make your organization more profitable!

 

MacBook Air is an excellent value!

MacBook Air is an excellent value if you are thinking about buying an iPad for the low price. Consider this: For only a few hundred dollars more, you get an entire computer, keyboard, trackpad…far more power!

 

Models now starting at only $899. Contact sales@centralcoastweb.com and we’ll customize your machine to meet all your needs.

 

 

 

By | April 30th, 2014|Apple Hardware, Featured, Products, Workflow|0 Comments

Free Training with Macphun

As part of our role to make sure you have the right tools and training for your workflow, Central Coast Solutions is passing along some amazing free training opportunities!

 

There’s a wonderful little company in California called Macphun that has been putting out some excellent software for photographers and creatives for many years.

 

Check out the free online training sessions!

 

By | April 21st, 2014|Apple Service, Courses, Featured, Photography, Training, Workflow|0 Comments

Workflow Design – A Note from Ed

Ed ColorMake Your Workflow Work for YOU

The growth of your company is based on its increasing ability to provide quality services to your customers. Workflow is defined by how you provide these services, and your success is defined by how well those services are provided.

 

Optimize How Data Moves In and Out of Your Organization

Central Coast Solutions is expert at evaluating and improving workflow. We assist our clients in getting the most out of every aspect of their workflow, including planning, training, technology, service and support. Ours is a unique, whole-company approach delivered through our in-depth knowledge of the industry, based on years of experience and our work with hundreds of clients. We approach workflow from a solution standpoint, and want to be sure that any plan put in place takes all sides of your organization and customer base into account. We start your evaluation from the standpoint of how data moves in and out of your company. The next step is to evaluate your systems, productivity and effectiveness in generating the work you do. The last step is to evaluate how effectively your company delivers those services to the client.

 

Better workflow | Greater Productivity | More Profits

While focusing on the tasks directly in front of you, it is difficult to have time to look at better solutions or the way you could be working–or should be working. The issues your organization needs to address are many. Answering such questions and taking in the broader view is our job. Let us show you how working with Central Coast will generate better workflow, greater productivity and more revenue for your business.

 

By | January 17th, 2011|Design, FAQ, Featured, Photography, Training, Workflow, Workflow Design|0 Comments